We make every effort to ensure we protect your personal information and manage your data in line with the UK Data Protection Act.

This website – – is owned and operated by The River Group Ltd. The River Group produces DARE magazine on behalf of Superdrug, on behalf of AS Watson.

This Privacy Policy (“Policy”), in conjunction with our terms and conditions, explains how DARE magazine may use the information we collect about you, as well as the rights you have over any personal information we hold about you. Please read this policy and our terms and conditions carefully; by accessing the website you confirm you have understood and agreed to them.

We employ other companies to perform functions on our behalf, including sending emails and postal mail, and analysing data. We ensure that these companies only use such information under our direction to perform these functions, and that they have adequate procedures in place to deal with your data securely.

Information we collect

We collect information about you (such as your name, email address, phone number, shipping address and credit card information) when you:

  • Take part in our promotions, competitions, customer surveys and questionnaires
  • Contact us via email, phone or letter
  • We collect non-personally identifiable website data known as cookies to identify the performance of the website

How we use your information

We collect your personal information to help DARE magazine better understand you and to enable us to personalise the website, offers and promotions to your needs. We use your information to:

  • Manage, develop and improve the website
  • Personalise our services, offers and promotions to you
  • Operate your account
  • Tell you about important changes to the website and our offers
  • Develop and improve our products and services
  • Manage promotions, competitions, customer surveys and questionnaires
  • Check and verify your identity, and prevent or detect crime

In performing checks, your information may be disclosed to credit reference agencies, who may keep a record of that information. This is not a credit check, and your credit rating will not be affected.

We may share your personal information across the DARE/The River Group of companies so they can provide you with relevant products and services. However, this data will never be shared without your opt-in consent to any other business outside of DARE/The River Group of companies or as otherwise outlined in this policy.

Marketing and customer research

With your prior consent, we may contact you:

  • With details of offers and information about Superdrug products or services
  • With offers and information about products or services from selected partners prior to your opt-in consent, or for customer research, e.g. to help improve our services or the website

It is your choice if you wish to receive or not to receive this information. If you tell us you don’t want to receive marketing information from us, we will remove your details from our opt-in marketing database.

You may choose to no longer receive marketing information from us by:

  • Amending your options within the Your Details section of My Account on the subscription website
  • Clicking on the Unsubscribe link at the bottom of any of our emails
  • Calling us on 020 7420 7000
  • Writing to us at DARE magazine, The River Group, 16 Connaught Place, London W2 2ES


To help you better understand the cookies we use on the website, we use a classification that was developed by the International Chamber of Commerce UK. You can find more information about cookies at and

Third party advertising cookies
Most of the advertisements you see on the website are generated by third parties. Some of these third parties generate their own cookies to track the number of people who have seen a particular advertisement (or use the services of third parties to do this), and to track the number of people who have seen it more than once. These cookies cannot be used to identify an individual; they can only be used for statistical purposes; for example, in providing you with advertisements that are more relevant to your interests. Some of the information gleaned from third party cookies will be aggregated with other anonymous information for statistical purposes. The third party companies that generate these cookies have their own, very strict, privacy policies, but we don’t have access to these cookies. Other than allowing them to be served, we have no role to play in these cookies at all (although we may use statistical information arising from these third party cookies and provided to us by third parties, to improve the targeting of advertisements to users of the website).

If you would like to disable third party cookies generated by advertisers or providers of targeted advertising services, you can turn them off by going to the third party’s website and getting them to generate a one-time No Thanks cookie, which will stop any further cookies being written to your machine.

You can also visit the trade body representing these advertising bodies for more information on how to opt out of these cookies:

Using browser settings to manage cookies

You are able to use the settings in your browser to control the cookies that can be put onto your computer. The Help menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, and how to disable cookies altogether. However, cookies are essential to allow you to take full advantage of some of the website’s features, so we recommend that you leave them turned on. For example, if you block or otherwise reject cookies, you will not be able to add items to your shopping basket, proceed to checkout, or use any of our products and services that require you to sign in, i.e. to track your Rewards For Life points. If you leave cookies turned on, remember to sign off when you finish using a shared computer.

Social media features and widgets
Our website includes social media features, such as the Facebook Like button and widgets, such as the Share This Button or interactive mini-programmes that run on our website. These features may collect your IP address and the page you are visiting on our website, and they may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our website. Your interactions with these features are governed by the privacy policy of the company providing it.

The security of your personal information is important to us. We follow the UK Data Protection Act standards to protect the personal information submitted to us, both during transmission and once we receive it. When you enter certain information (such as a credit card number) on our order forms, we encrypt the transmission of that information using secure socket layer technology (SSL). If you have any questions regarding security, you can contact us at the address below.

Disclosing your information
We will never disclose your information to anyone outside of the DARE/The River Group Ltd group of companies except where we have your consent; where we are required or permitted to do so by law, such as when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process; where other companies who provide a service to us as part of our order process require that data, i.e. delivery companies, payment providers; or companies who send out email communications on our behalf; or where they are successors in title to our business. We will never share your data with other companies for marketing purposes without your consent.

Other websites
The website may contain links to other sites that are outside our control and not covered by this policy. The operators of these sites may collect information from you that will be used by them in accordance with their policy, which may differ from ours.

Public forums
Our website offers publicly accessible blogs, community forums or reviews. You should be aware that any information you provide in these areas may be read, collected and used by others who access them. To request removal of your personal information from our blog or community forum, contact us at the address below. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Accessing your information
We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services, contact us at the address below. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.

If you would like to know what information is held, you can write to us with your request. We reserve the right to charge £10 for providing this information. You have the right to ask us to correct any information that you believe is wrong.

Contact us

If you have questions or complaints regarding our privacy policy or practices, please contact us at:

DARE Magazine, The River Group, 16 Connaught Place, London W2 2ES